In India retail is still at a very early stage. Most retail firms are companies from other industries that are now entering the retail sector on account of its amazing potential. India continues to be the top destination for retail development and investments. It is expected that the retail market will increase from current USD 350 billion to USD 635 billion by 2015. 300 new malls, 1500 supermarkets, and 325 departmental stores will add to the organized retail space.
In the past decade, international companies entering India (Levi’s, Pepe, Tommy Hilfiger, Marks and Spencer, Mango) have generally offered moderately priced to expensive items. The phenomenal success of Big Bazaar, Pantaloons version of Wal-Mart, is proof that there is enormous potential in providing products and services to this class of consumers.Indians are very curious by nature and will try everything at least once before rejecting it. The initial success of KFC in India proved that Indians could make a success of most new ventures entering India.

Delhi, a modern cosmopolitan city, is the best example of a multi-ethnic and multi-cultural society with an ever-expanding economy. Being the capital city, it has an affluent population comprising a cosmopolitan mix from across the country.Delhi is ranked as the second largest market in the country in terms of size and socio-economic profile and it's steadily increasing quality of life, a booming economy and consumer market makes it one of the hottest destinations for Retail segment.Traditionally, Delhi has been one of the leaders in retail activity in the country. Several large retailers first opened shop in the capital city.The cash-rich Delhi population is an ideal market for high-end retailers and this explains the presence of all the premium brands, including Marks & Spencer's, Lacoste, Louis Vuitton, Nike, Reebok, Wallmart, and McDonald etc in the city. Almost all Indian retail giants are present in the Capital and looking at expansion.
The traditional prime retail areas in Delhi, including areas like Connaught Place, South Extension, Greater Kailash, and Vasant Kunj would continue to command high prices due to lack of fresh supply.Taking the advantage of shortage of retail space in Delhi, many private developers have come up with new retail projects in South and North Delhi. Saket District Center the prime retail mall Select City Walk, MGF Metropolitan, DLF Place and Square One have already started attracting major foot falls and they cater high end societies in the south and Pitampura's Netaji Subhash Chander Place have started catering mix of high end and middle class societies in North and West Delhi.

Retail expansion in the National Capital Region (NCR) is primarily being planned in the new malls. An estimated 75 malls would be in placed in NCR, all this development is taking place, keeping the rising demand for real estate by the retail brands. Retail industry is set to grow by leap and bound by 2010.
It is Gurgaon that has initiated organized retail boom in Delhi and NCR in the form of malls. Major retail brand presence is along MG Road in Gurgaon and now it has started spreading across Golf Course Raod, Sector Roads, Sohna road, DLF Phase V are next in the row. Concept of specialty malls was first introduced in Gurgaon, a few malls such as The Gold Souk has already come up which houses around 70 retailers and another The Wedding mall on Sohna Road which will house everything from trousseau to event managers and jewellery.